Welcome to WIC!
The WIC Program promotes breastfeeding because it's the best food for your baby. WIC clinics are breastfeeding friendly and staffed with trained breastfeeding counselors. We encourage exclusive breastfeeding by offering a food package with more nutritious foods especially for breastfeeding mothers.
The importance of breastfeeding is celebrated around the world during World Breastfeeding Week, August 1-7. This week is also recognized as National WIC Breastfeeding Week with free events open to the public. Click here for a list of events throughout the month of August hosted by New York State WIC agencies.
Why is Breastfeeding Important?
Choosing how to feed your baby is one of the most important decisions you will make as a new parent. Breastfeeding is a gift that only you can give your baby. Your baby will feel safe and secure, and you will provide a healthy start for your baby's life.
You can count on WIC!
The NYS WIC Program wants to help you make breastfeeding easy and comfortable for you and your baby. We have breastfeeding counselors and peer counselors (mothers who help other mothers) in our clinics who can answer any questions you have about breastfeeding. WIC is here for you!
For Breastfeeding Mothers Going Back to Work
It will be easier for you to continue breastfeeding if you plan ahead, know what to expect, and develop breastfeeding plans. If possible, return to work gradually; this allows time to adjust and helps your body make a good supply of milk. Talk with your supervisor about different options that may be available to you.
Employees are more likely to return to work when their workplace provides a supportive environment for continued breastfeeding. Companies who keep their employees after childbirth have the benefit of eliminating the time and cost of hiring and training replacement staff. Providing a supportive work environment for breastfeeding employees improves your employee health benefit package and helps protect your company's investment.
For Health Care Providers
Breastfeeding moms need support from their doctors too. If you're a health care provider and would like to know more about how you can help your patients who are breastfeeding moms, find out more here.